Contemporary Research in E-marketing, Volume 1

Contemporary Research in E-marketing
IGI Global | 2004-10 | ISBN: 1591403731 | 347 pages | CHM | 8 MB

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

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